<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Lamb Communications]]></title><description><![CDATA[Taurus Comms]]></description><link>https://www.lamb-communications.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 11 May 2026 21:58:54 GMT</lastBuildDate><atom:link href="https://www.tauruscomms.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Are you on the comms hamster wheel?]]></title><description><![CDATA[There's a version of communications that looks ever so busy and productive from the outside but doesn't actually move anything forward. I call it the comms hamster wheel and I've been on it more times than I care to admit. You're ticking all the boxes; newsletter sent, social media scheduled, story on the website.... but for whatever reason, all this activity just doesn't make a dent when it comes to your actual objectives. It's not a failure. It's just activity mistaken for strategy. The...]]></description><link>https://www.tauruscomms.co.uk/post/are-you-on-the-comms-hamster-wheel</link><guid isPermaLink="false">6a0216a169457e5adb37b2bf</guid><pubDate>Mon, 11 May 2026 17:50:24 GMT</pubDate><dc:creator>lambvictoria9</dc:creator></item></channel></rss>